| What's
Happening in Calgary
"Many Hands
Make Work Light" or
how one Progress Club turned a used clothing drive into a city-wide
charity event
Submitted by Barbara Clarke
In December 2002, CPC Calgary North launched
"Helping Hands", a new charity drive benefiting the Calgary
Drop-In Centre and The Salvation Army Community and Family Services.
"The Drop-In Centre tends to be forgotten during
the holiday season, especially if the winter is mild," explains
Calgary North member and Helping Hands committee chairman, Gary Nakamura,
"but the need for warm clothing, cash and personal items is just as
great at this time of year as any other."
The Salvation Army will attest to another area of
need: gift and toy donations for older youths. Although
Christmas toy drives flourish, kids in the 9 - 15 year range, especially
the boys, are frequently overlooked.
To help fill these voids in the city's less-fortunate
community, Calgary North club ultimately partnered with The Breeze 103.1
FM Radio, SkyXpress Airlines, Mark's Work Wearhouse, The West Coast Outlaw
Hotel, Big Mountain Ski Resort, and the Canadian Western Bank.
"This program started out as a used coat drive for
the Drop-In Centre, which we did two years ago," says Calgary North's
Bob Lockhart, "but we wanted to find a way to involve the
community-at-large, increase public awareness and participation and also
give the Canadian Progress Club some profile. One of the members in
our club is a partner in SkyXpress and offered to donate some free trips
to Whitefish. We ran with that."
After meeting with the Salvation Army and the Calgary
Drop-In Centre, the "Helping Hands" initiative was underway in
less than three weeks. First, the committee invited the
participation of Calgary's newest radio station, The Breeze 103.1
FM. New to the airwaves, the station had not yet established the
community project tie-ins enjoyed by its competitors. The
affiliation proved mutually beneficial as the charity drive was given
great media exposure. Mark's Work Wearhouse, which had past
involvement in used clothing drives, was also brought on board. Its
ten stores across Calgary provided drop-off bins for donations and
prominently displayed signage highlighting the two charities and the CPC
logo. All donors were eligible for one of five weekend packages for
two with return airfare from Calgary to Whitefish, Montana, courtesy of
SkyXpress Airlines and The Breeze 103.1. The trips included a
two-night stay at The Westcoast Outlaw Hotel in Kalispell and two days of
skiing at Big Mountain, Whitefish. The Canadian Western Bank agreed to
collect cash donations and display posters at all four Calgary
branches. Funds collected went directly into the "Helping
Hands" account. An article by Calgary Sun reporter, Pablo
Fernandez, provided local press coverage.
The donation of toys, gifts, warm clothing and personal
items was tremendous. "We collected less cash than we had hoped
for," admits Bob Lockhart, "but we partnered with the bank
fairly late in the game. Next year we'll know to get the chartered
banks involved earlier in the season."
And there's no doubt "Helping Hands" will be
back for another season. Breeze radio has already indicated its
commitment to next year's project and Mark's Work Wearhouse is eager to
continue its participation in future drives. Gary Nakamura and Bob
Lockhart are meeting with the public relations co-ordinator from the
Drop-In Centre to start preparing for next year's program. The plan
is to put together corporate packages and try to bring a few other large
companies on board. After all, more hands have more reach when it
comes to helping better the community.
Pictured
left, members of CPC Calgary North lend helping hands to sort donations at
the Salvation Army warehouse.
From left to right are: Mark Kotris, Gary Nakamura, Ken
Wallewein, Calgary North President Dwayne Austin, and Bob Lockhart.
"Helping Hands has been a wonderful experience for
me personally," says Bob Lockhart. "I found this charity drive
very rewarding and satisfying. In many ways it reinforced the real
meaning of 'the spirit of Christmas'".
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