Chairing
a New Event
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Carrie Paproski, Calgary City Centre
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My "learnings" on chairing an event for the
first time are significant and encompass all aspects of leadership.
I am definitely not afraid of trying something new but being keen does not
necessarily mean everything will fall into place naturally. I found
that to be a good leader I needed the support of the club and their
confidence that I could do the job. Getting members to agree to the
overall objectives of the event, as well as the approach, was also
important to me. Being given the opportunity to try new ground, by
experienced members especially, is probably the most important confidence
builder and critical to the success of the Chair. This is where
experienced members can serve as mentors. It boils down to hard work,
commitment, leadership, and keeping positive. I also found that
putting knowledge into practice is not as easy as one may think. The
rigour in creating enthusiasm and a forward thrust which involves the
community and the club members, can be fun and exhausting at the same time—as you well know. Hopefully, this
article will give food for thought to potential first-time event Chairs,
and for members who support the event Chair.
In December of last year, I volunteered to Chair our
first Christmas fundraiser in support of the Canadian Breast Cancer
Foundation, AB/NWT—"The Reindeer Doo". I
found that one of the most important aspects of my position (besides
coordinating the activities of the various committees) was maintaining an
ongoing momentum for committee work, promotion and sales—a challenging position for a first time
event Chair who is learning the ropes at the same time. My overall
goal being that all the efforts of our members would translate into
community awareness about the event and thus sales.
Last year Calgary City Centre worked hard to remodel
our approach to new membership, charity support, and membership
involvement such that each aspect of being part of our club was to
resemble closely what was in the hearts and minds of our members.
Subsequently, we were challenged at the start of 2002 with proving our
commitment to the new approach. In January, we formed the committee
for our first Reindeer Doo event and the objective was and still is, to
have one major fund-raising event per year whereby every member of our
club plays a role in bringing about the success of the event—no matter how small or large their
role. The Reindeer Doo committee has a very strong and dynamic group
of women who know what they are doing. These women have thrown
themselves into the event and have made this event their business in terms
of marketing strategy, budgeting, promotion, a sale's plan, a sponsorship
plan, and creative event activities and displays. With this in mind,
my thoughts throughout the year were centered on identifying how I could
add value in my role and be a good leader.
The development of leadership skills is challenging and
continual. I realize good leadership qualities are not usually
innate and that when put in a leadership role I need to change my focus
from a "doing role" to that of one who directs, guides,
encourages, facilitates, and resolves roadblocks so that the team can be
successful. A leader needs to instill confidence and stay on
track. In order to become a good leader I find that it is beneficial
to have a good role model, someone who has demonstrated effective
leadership qualities and hence has received the respect of others.
There are many questions that enter one's mind as you
go through the process of organizing an event and these are important to
address as soon as possible. If I had prepared a list of questions
prior to assuming the role and worked through some of the solutions with
my committee members, this would have given the team a good solid start.
However, in my typical fashion I found it easy to just "jump in"—guess that's my nature. Albeit, I
thought at the time that I had planned well for the event, in hindsight I
needed to plan some areas more thoroughly. During my reflections, on
the past year, I made a list of questions that I suggest would be
beneficial for the Chair to address—the earlier the better. Although,
I can say that I did address each question in one way or another, I
realize now that some questions have much more impact as you go through
the plan than I expected. The following have been some of the most
significant questions for me, this past year.
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How should we structure the Reindeer Doo committee
so it will help us achieve the biggest success possible?
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Who are the members that are most interested and
well suited for each of the committee chair positions? Also, who
would be interested in training for the various committee chair
positions - for the next year? It's important not to overlook
interest—it goes a long way.
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What is the first and second set of priorities in
organizing the event? What tasks need to be filled for each
level—from Chair, to Committee Chairs, to
committee members? What are our deadlines and who will be responsible
to fulfill each task?
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How do I keep things on track with our objectives,
especially for volunteers who often live busy lives?
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What is the most effective way to facilitate a
meeting to achieve required results? What should the meeting agenda
be? Should directions be set for each committee?
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What is the best way to handle changes to the
original plans that each respective committee sets? This could
include the theme of the event, the promotion and sales plan, position
changes, any committee changes, etc.
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What are the first signs of members losing
momentum? At what point and in what way, could I become more involved
without taking on each specific role?
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To what degree should I contribute to the committee
tasks and to the creation of ideas and plans, especially considering I
am a hands-on participative type individual?
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How far should I push to implement my ideas (which
may take parts of the event in a different direction) compared to
organizing the event according to members with past experience?
If you are organizing a "first time" event
(as is our Reindeer Doo event) there are additional things to
consider. It is important to ensure that all members agree with the
event plan, most especially if it is different from what has been done in
the past. A new event may entail changes that include a very new
concept, a different committee structure from previous events, a new
target market, a new focus and approach to selling, a requirement for all
members to participate, a different communication plan for club members, a
different plan for obtaining sponsors, a requirement for additional skill
development of members—basically a different way of doing
things. Each of these must be a worked out carefully so all members
agree because ongoing support is crucial to the event's success. At
the same time it is important that the club members trust the decisions
made by each committee.
When embarking on a similar role in the future, I
would: find a good mentor to help guide me, prepare an exhaustive list of
all questions that may arise, resolve each and every question in detail
with input from mentor(s) and club members, create an event plan based on
these questions and solutions, make changes to the plan as required but
review questions that may arise and need to be resolved as a result of the
changes (again using a proactive approach), and finally, not be afraid to
trust in my approach—mistakes make you more confident and
give you the opportunity to reflect and grow.
In conclusion, my "learnings" do not imply
that I have implemented all my findings or that I have had success with
everything that I have tried, but I do believe that awareness is the best
place to start. Being an effective leader does not necessarily mean
being liked. It means being respected and I have gained a new found
respect for those who can lead successfully and who can create willingness
for others to follow. I strongly believe that the most important
thing to remember is that our club members volunteer because they want to
contribute to important causes and are willing to share their
experience. As a first time Chair, I would say that there is nothing
like learning by experience and learning from others with experience
(after all the committee members make it all happen).
P.S.
We are always looking for contact leads for our Reindeer Doo event.
We are planning a great and complete Christmas party for small businesses
and individuals. Our event will take place on December 13th in
Calgary and if you have any questions or leads, don't hesitate to call
264-3369.
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